- Mar 28, 04:08 PM
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Whenever a new client begins to use our email marketing platform: OpusMailer, we find that regardless the size of the company, one major question gets asked nearly 100% of the time: "How do I create my email marketing list?" The answer to this is probably right under your nose!
What most first-time email marketers don't realize is that they've ALREADY generated the start of their email marketing lists, and that they've done so with several key-resources their business already utilizes. The most common places where subscriber list starts are:
Continue reading Getting Started with Email Marketing: The Golden Question...
- Feb 15, 10:00 AM
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The analogy has been used for some time, so this blog post is probably long overdue: The process for building a website is very similar to the process of building a house. Not to say that your website needs a Spanish-tiled roof or more stucco than your competition, this comparison holds most true in reference to how the steps interrelate. From start to finish both projects rely on following an order of operations, or else seriously bad consequences could, and often do, arise. Over the next 3 blog posts: (Planning, Design, Construction), let's break the order of operations down and focus on the similarities, as well as the minute differences.
Continue reading Like Building A House Part 1: Planning...
- Jan 31, 03:02 PM
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Like most things in life, you get out of email marketing what you put into it. Fortunately, the good news is that you don't have to put a lot money into email marketing to be succesful. Instead, when we talk about what you're puttng into email marketing, we're talking about data. The data you collect as part of building your mailing lists will inevitably determine the success of your efforts. Keeping in mind who your customer segments are, and collecting data on which segments your subscribers pertain to will allow you to provide information and promotions that speak directly to their needs. The true sucess story of email marketing is in it's ability to provided a targeted message. The more you know about your customers up front, the more specific you can target your segments. It is not uncommon to send split messages in a single campaign; telling two separate segments two unique messages under a single campaign heading.
Continue reading The Give and Take of Email Marketing...
