Like most things in life, you get out of email marketing what you put into it. Fortunately, the good news is that you don't have to put a lot money into email marketing to be succesful. Instead, when we talk about what you're puttng into email marketing, we're talking about data. The data you collect as part of building your mailing lists will inevitably determine the success of your efforts. Keeping in mind who your customer segments are, and collecting data on which segments your subscribers pertain to will allow you to provide information and promotions that speak directly to their needs. The true sucess story of email marketing is in it's ability to provided a targeted message. The more you know about your customers up front, the more specific you can target your segments. It is not uncommon to send split messages in a single campaign; telling two separate segments two unique messages under a single campaign heading.

Utilizing email marketing as a channel that can broadcast targeted messages makes it a powerful vehicle for building a personal dialogue with your customer base. It represents a key component of marketing your business in a web 2.0 world, where you're expected to provide your customers a personalized experience. Developing a relationshiop with your customer base isn't always about going for the hard-sell either. It is commonly a good practice to offer them interesting information in an email campaign that they can take away and utilize when engaging with, or making decisions about your product or services.

As part of setting up any new email marketing account, we take the opportunity up front to discuss how your subscriber data is being collected, and what customers segments matter to your business. We can provide forms for your website that will collect your subscriber list and automatically add them to your email marketing console. OpusMailer allows you to send segmented campaigns quickly and easily. We also offer multiple options for developing the emails you send as well.