Baltimore Web Design and Brand Marketing // Opus Media LLC

What’s an opus by wire?

Opus Media — Fri, 27 Jan 2012 19:28:56 +0000

Opus: /ˈōpəs/

A separate composition or set of compositions by a particular composer, usually ordered by date of publication.
Any artistic work, esp. one on a large scale.
A body of work, usually creative, coordinated to represent the results in an organized and structured manner.

Fly By Wire:

Fly-by-wire (FBW) is a system that replaces the conventional manual flight controls of an aircraft with an electronic interface. The movements of flight controls are converted to electronic signals transmitted by wires (hence the fly-by-wire term), and flight control computers determine how to move the actuators at each control surface to provide the ordered response. The fly-by-wire system also allows automatic signals sent by the aircraft’s computers to perform functions without the pilot’s input, as in systems that automatically help stabilize the aircraft. (Courtesy of Wikipedia: http://en.wikipedia.org/wiki/Fly-by-wire)

Current applications of fly-by-wire technology include the now defunct, space shuttle program, and the braking systems in modern automobiles produced by Mercedes-Benz, as well as Toyota.

Put it all together:

Put it all together and you have an orchestrated creative marketing effort (Opus) occurring and experienced through an electronic interface: the internet (By Wire). We thought this was a pretty clever execution for a url particularly since the obvious choice (opusmedia.com) is already taken by domain squatters. In hindsight, we didn’t anticipate having to continue to explain the origins of the domain name or having to slowly sound it out over the phone every time it comes up. We’re glad to have taken the time to write a brief synopsis in hopes of dispelling future confusion.

On the subject of planning

Opus Media — Fri, 24 Jun 2011 13:46:00 +0000

Posted in Website Design

We cannot do everything at once, but we can do something at once. ~ Pres. Calvin Coolidge

No truer words could be spoken to the testament of planning.

DMA Email Evolution Conference

Opus Media — Thu, 23 Jun 2011 19:53:00 +0000

Posted in Email Marketing

http://www.the-dma.org/conferences/emailevolution/

Looks like this should be a good time, and there might be something learned as well!

Successful Marketing

Opus Media — Thu, 23 Jun 2011 02:57:00 +0000

Posted in Uncategorized

I don't know the key to success, but the key to failure is trying to please everybody. ~ Bill Cosby

Successful Marketing speaks directly to a target audience.

Welcome to the latest iteration of the next big thing

Opus Media — Thu, 23 Jun 2011 01:06:25 +0000

Welcome to the latest iteration of the next big thing. We’ve blown up our site in order to get started with rebuilding a new one. Recently some serious thought has gone into how to better present our content online and we’ve comprised a plan, found some nifty tools, and of course utilized the best available in technology to bring it all together.

Our biggest goal is to be more concise in delivering relevant content about our passion: Effective Marketing

The main goal of this new site is to be more concise, and to provide a more concise experience to our users. Being in the business of designing and developing websites, we’re looking at this as an opportunity to experiment in creating this new online experience. We’ll look forward to your feedback, and of course helping you to deliver your next big thing online when you’re ready.