The unique value proposition of Credit Restoration Shop is the efficiency and ease with which they could offer credit repair solutions. As a total credit repair solution, the idea of "Restoration" and "Restore Buying Power" became part of the naming that was developed. The arrows to the intitial capital letters was intend to signify the literal lifecycle of the credit which the company's clientele was experiencing. The website design was kept clean and simple with a focus on gathering customer information in order to initiate the credit restoration process.