Denison Landscaping, one of the largest privately-owned landscaping companies in the country, contacted us about developing a brand for their newest state-of-the-art nursery. They had named the facility "Deakin's Pond Wholesale Nursery" after the property nearby and wanted a logo to convey their residence near the landmark pond. The waterlily just made sense as it is an aquatic plant that was indigenous to the area. The logo needed to be utilized in print, signage, and packaging, so similified variations of the full-color version were also developed to accommodate the multitude of uses.